Charter academy founder Rubén Alonzo (r.) tables at Mariachi Plaza to pitch the school to parents. Photo courtesy Exelencia Academy  By Richard Vásquez One place you never hear the term Chicano is on Spanish-language media in Los Angeles.  Because Los Angeles was ground zero for the historic Chicano movement, it strikes me as rather odd that this should be the case.  We have four over the air, twenty-four hour a day, Spanish-language television broadcast stations and dozens of radio stations, with corresponding digital bandwidth covering the Los Angeles Metropolitan region, a market indicator zone generously mapped to include as Ventura, Los Angeles, Orange and most of Riverside and San Bernardino Counties. A powerful demographic aggregate, it is synonymous with the definition of “Hispanic media” in the U.S. and the number one Hispanic market in the nation, comprising nearly 12 million Latinos. In terms of scale, the L.A. Metro Area is home to over one-fifth of th...