XTECA, the world's first Mexican American lager, has quietly become a Southern California craft beer success story. Photo courtesy of Fred Sotelo. by Abel M. Salas Motivated by their shared passion for cultural expressions—among them the Lowrider custom car and lifestyle traditions as well as Golden Oldies R & B music—rooted in California’s Mexican American and Chicano communities, a group of San Diego entrepreneurs has successfully, if somewhat quietly, introduced Cerveza XTECA to SoCal craft and microbrew enthusiasts after three years of research and development. Made available on tap at a number of the most popular pubs and tap rooms across San Diego County in February, 2018, XTECA, the world’s first Mexican-American lager, is the flagship brew from the eponymous craft beer company co-founded by business and civic leader Fred Sotelo, creative director and artist Mario López and nationally syndicated radio personality Xavier “The X-man” Soriano. XTECA, the craft beer...